In a bold move to establish itself as a formidable player in
the electric vehicle (EV) industry, Huawei Technologies has introduced
'Qiankun' – a new software brand dedicated to intelligent driving solutions.
This strategic launch signals Huawei's ambition to provide cutting-edge
self-driving systems that enhance the entire driving experience.
The name 'Qiankun' carries a symbolic fusion of heaven and
the majestic Kunlun Mountains, encapsulating Huawei's vision for innovative and
intelligent driving solutions that seamlessly blend advanced technology with a
seamless user experience.
Commercialization on the Horizon
According to Jin Yuzhi, CEO of Huawei's Intelligent
Automotive Solution (IAS) business unit, the mass commercialization of smart
driving is expected to take off in 2024. Huawei anticipates that by the end of
this year, over 500,000 vehicles will be equipped with its self-driving system,
demonstrating the company's commitment to rapidly scaling its automotive
offerings.
Diverse Product Portfolio and Strategic Partnerships
Within the next twelve months, Huawei expects to have more
than 10 car models featuring the Qiankun system available in the market. This
rapid expansion underscores Huawei's determination to provide comprehensive
intelligent driving solutions across various vehicle segments.
Huawei's foray into the EV industry began in 2019 when it
launched its smart car unit, with the ambitious goal of becoming a leading
supplier of software and components in the intelligent EV era. The company's
strategic plan involves spinning off this unit into a new company, which will
receive core technologies, resources, and attract investments from partners
like Changan Auto.
Already, Huawei has collaborated with several Chinese car
makers, introducing seven EV models, including Aito, Seres, Chery, Avatr, and
Arcfox. The recent launch of the S9 sedan under the premium Stelato brand, in
partnership with BAIC, further exemplifies Huawei's commitment to diversifying
its EV offerings.
Navigating a Competitive Landscape
Huawei's venture into the EV market coincides with an
intensifying price war in China's automotive industry, characterized by slowing
sales momentum and fierce competition among numerous brands. The company's
strategic partnerships and product discounts reflect its efforts to gain
traction in this highly competitive landscape.
With the introduction of the Qiankun software brand, Huawei
has taken a significant step towards becoming a major player in the intelligent
driving and electric vehicle industry. By leveraging its technological
expertise and forming strategic alliances, Huawei aims to shape the future of
automotive innovation and mobility, providing consumers with cutting-edge
intelligent driving solutions.
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